Has the Democratic Party Lost its Way?
If we don't know where we're going, any road will do.
Here's how one Democrat with twenty years of campaign experience finished off his article in Politico:
"For Democrats to be successful, they need leaders, both campaign professionals and elected officials, who understand how modern communications and campaigns have changed."
So what is the state of the Democratic campaign support system?
Thomas Mills is a North Carolina Democrat who first visited the DCCC in 1998. Since then, he's worked on numerous campaigns including his own run for a congressional seat.
He describes the disconnect that's occurred between Dems in Washington and throughout the rest of the country.
"The circle of people influencing the political strategists rarely reaches outside of the beltway, which means the strategists—like so much of Washington—have lost touch with the people whose votes they need to attract."
If Mr. Mills is correct on this next point, then Democratic campaign marketing methods lag at least twenty years behind the commercial sector.
[Democratic] "campaign committees ought to retool their campaign operations looking back to the 1980s and 1990s. Back then, they introduced research and polling to campaigns."
Commercial polling started to become mainstream in the 50's and 60's.
"In Texas, Hillary Clinton won in a congressional district where Democrats didn’t even field a challenger. Numbers, not potential, guided [Democratic] efforts."
Campaigns don't run only on numbers. They run on a combination of math and message. There seems to be plenty of number crunching horsepower in Democratic circles.
The message however is muddled and muffled.
That's why the NPCRC has made messaging it's strategic priority for 2018-2020.
Here's the Politico story.